10 weeks that change the rest of the year

Bryan Johnston finished 11th in the 2025 #IWANTABZ Contest—and he just signed up again this year. This will be his fourth year doing the challenge, not because it’s easy, but because it works.

For Bryan, the power of #IWANTABZ is the structure. Ten focused weeks to start the year, with the workouts, diet, and supplements clearly laid out… no guesswork, no chaos.

That clarity creates momentum fast.

But what keeps him coming back is the community. The Max Effort Mafia and CoryG Fitness groups are filled with people pushing each other to be better—physically, mentally, and professionally. It’s not just about a transformation photo or a prize. It’s about showing up, challenging yourself, and knowing you won’t be in the same place 10 weeks from now.

That’s the real win.