What 10 focused weeks actually do to you

Most people think the appeal of #IWANTABZ is the car, the Rolex, or the spotlight. But for those who’ve actually gone through it, the real win shows up long before the final photos.

Mike joined the contest for one simple reason: to commit to a 10-week window with intention. What he found was more than a physical change. His energy improved. His confidence sharpened. His day-to-day decisions started aligning with the person he wanted to be… at work, at home, and in how he carried himself.

The structure of the contest creates momentum. You’re not guessing. You’re not starting and stopping. You’re showing up daily, stacking small wins, and letting the results compound. By the end of the 10 weeks, the changes feel undeniable. Not just in how you look, but in how you operate.

Mike says it best: if you truly commit to the process for 10 weeks, there’s no way you come out the other side the same person.