The goal is simple. The work is daily.

Let’s say your goal is to lose 20 pounds.

That’s the number most people fixate on. The finish line. The mirror moment. The big reveal.

But the truth is, the 20 pounds don’t matter nearly as much as the daily actions that get you there.

That’s where most people get tripped up.

Overnight results don’t exist.

People want fast results. They want easy answers. They want to wake up one morning and magically undo the last 10 years in two weeks.

And when that doesn’t happen?

They get frustrated. They quit. They say “screw it” and grab the chocolate cake. That’s not failure, that’s expectations that were never realistic to begin with.

Your brain wants comfort, not progress.

Your brain’s job is to keep you safe and comfortable. Same routines. Same habits. Same patterns. But progress doesn’t live there. If you want a different outcome, you have to outwork your own excuses, one day at a time.

That’s what #IWANTABZ is really about.

The contest is won in the daily wins

The people who succeed in #IWANTABZ don’t have perfect weeks.

They get their workouts in, eat what they are supposed to eat, ask questions, stay consistent, and stay plugged into the community.

And when they fall off for a day? They don’t fall off for two. They get back on and keep moving.

Believe in the process… Not just the outcome

Believing in yourself doesn’t mean thinking everything will be easy. It means believing that small actions, done daily, will compound over 10 weeks.

That’s how bodies change. That’s how confidence is built. That’s how momentum starts.

If you commit to the process, the results take care of themselves.

Believe in yourself. Trust the daily work. Stay connected. And don’t quit on yourself.