14TH PLACE

Nicole Chose Discipline Over Drift—and Everything Changed

Nicole didn’t enter #IWANTABZ2025 just to get fit—she entered to reclaim her purpose. When her company asked for year-end accomplishments to celebrate, she felt nothing but emptiness. That feeling lit a fire. She refused to drift through another year.

Then came a sign: a Max Effort Muscle post about the #IWANTABZ contest. That same night, she turned to her husband and said, “We should do this.” His reply? “Let’s fucking do it.”

Together, they built a system—tracking data with WHOOP, planning nutrition with Anabolic Fasting, and leaning on Max Effort Muscle supplements and deep recovery methods. Nicole crushed 5AM workouts, studied for her architecture exams, and embraced small, daily habits through The Compound Effect.

Ten weeks later, she’s down 14 pounds, but that’s just the surface. She proved to herself—and anyone watching—that with discipline, mindset, and intention, anything is possible.